Principles of Marketing
Principles of Marketing covers the role of marketing in society and in organisations, target marketing and the marketing mix. It is a focused exam that most students prepare for quickly.
Start practice testAbout this exam
The exam is built around four areas, with the marketing mix, product, price, place and promotion, carrying the largest share.
Target marketing, including segmentation, positioning and consumer behaviour, is the second major area and connects to most other questions.
The content is concrete and familiar, since every student has been on the receiving end of marketing, which makes it one of the quicker business exams to prepare for.
Topic breakdown
Topic weights published by College Board.
How to study for this exam
- Learn the four components of the marketing mix and the decisions that sit under each.
- Study segmentation and positioning, then practise applying them to real products.
- Review the product life cycle and pricing strategies, both of which appear reliably.
- Cover consumer behaviour models, including the buying decision process.
How the practice test works
- Choose all units or a single unit to focus on.
- Set the number of questions and a time limit, or practise untimed.
- Filter by difficulty to warm up or push yourself.
- Retake as many times as you like — every attempt is free.
- Your recent sessions stay on this device so you can review them.
Common questions
Is this a good first business exam?
Yes. The material is intuitive and the exam is smaller than management or business law.
How much maths is involved?
Very little, mostly basic pricing and break-even arithmetic.
Need a real tutor?
Underprivileged students can apply for free in-person tutoring with a volunteer tutor.
Help keep CLEP prep free for every student