Customer Relationship Management Systems
A tire business reviews its records to identify customers who have used its tire and repair services for at least three years in order to offer them a complimentary seasonal tire check. This scenario best illustrates which of the following?
A
The promotion of brand awareness
B
The establishment of a customer loyalty program
C
The application of advanced awareness
D
The utilization of a customer relationship management system
E
The implementation of a marketing campaign
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