Analyzing Competitive Influences
A new floral business rents retail space in a strip mall that already houses another florist. Assuming it offers a wider variety of products to potential customers, the new business neglects to research the existing florist. Which of the following is the new business failing to do?
A
Investigate social influences
B
Evaluate economic influences
C
Analyze environmental influences
D
Discuss political influences
E
Research competitive influences
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