Strategies For Establishing Brand Preference
ABC Clothing and XYZ Clothing are located across the street from each other, and both primarily sell shirts and pants. How could ABC Clothing best encourage consumers to prefer its brand over XYZ Clothing?
A
Demonstrate that XYZ Clothing manufactures products of inferior quality.
B
Relocate its storefront away from XYZ Clothing to reduce direct local competition.
C
Offer a 20 percent discount to all new customers making their first purchase at ABC Clothing.
D
There is no reliable economic strategy that would help ABC Clothing become the preferred brand.
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